Like last year, Hasbro will have a presence at the NYCC (which is growing to be as big as the SDCC now)... so we should expect more exclusive toys from them as well.
Last year it was a TFPrime 2-pack (Bumblebee & Arcee), Bumblebee Nerf gun, and a TFs themed Cuponk game.

Hasbro and IDW should also show off some new things too, during this gap between SDCC/BotCon & Toyfair.