I've just come back from Target in Bendigo, Vic and they have what looks like Wave 1 of the new Thor Movie toys out. $18 for the normal figs, $22 for the special equipment figure packs. They also had the Thor helmet costum things there.

PS. Where do non-TF related first sightings go?

PPS. Looks like the case breakdown is roughly:
1x Loki
1x Odin
1x Frost Giant
3x Lightning Clash Thor
3x Battle Hammer Thor
3x Sword Spike

PPPS. I bought the Frost Giant even though these will probably be $6 each next year. Might go back and get Odin and Loki tomorrow.