Hasbro have activated their new Bot Shots game-site, and even though a fair bit of it is still "coming in May", it reveals that the toys will soon come packed with a 14-digit code (if not already) that will earn you Energon you can use to buy things in the game, or even unlock areas of the game (similar to the NEST codes a couple years back).

Unfortunately, this promotion may not be promoted to Australian consumers & fans, as the main page menu screen only allows you to select USA, Canada and UK.

If you do select one of those countries, it requires a registration, so that it can remember what you've achieved or obtained when you log back in later.