I swear I bought that hot rod from TRU for $25. I jumped on it at the time. then the following commemorative toys were $70 for some reason and I left them on the shelf.

I like the idea of commemorative toys like this, if they did commemorative dinobots for $50 I'd probably grab them. but we've been hearing for years that the moulds were lost ... so I don't know how much I care personally.