Target has the Transformers Robots In Disguise Season 1 DVD box with the pop figure on clearance for $15. Apparently Target's original price was $53, at least according to the older price sticker I saw on them.
I saw them in the Penrith NSW store, they had at least 10 copies, and according to the website any store that has them should have them marked down, but they aren't available to buy online.