TF4 Movie promotions around the world - random & minor ones

[griffin]

Burger King are back in the mix too, with a free poster if you buy a large (double) burger in Singapore stores.

[griffin]

Americans can win a motorbike from "Big Red" Sodas... which must be a softdrink company.

Plus an assortment of competitions in other countries, like UK, India and Malaysia.


Oh, and another building-sized movie poster has been found in America as well.

[griffin]

An Asian toothpaste company with a TF4 promotion... with a number of giveaway items.

[griffin]

Gold Leader Grimlock is up for grabs at ToysRUs in the Philippines.


And the TF4 press freebie box... full of toys to butter up the press for favourable reviews of the upcoming movie. This has been done with the previous three movies, and you can see a shot of all four at that link.
The boxes are huge, if you know how much space all those toys can take up.

I don't care about the contents (although, the Grimlock T-shirt looks nice), but the boxes look nice.

(this box is different to the media boxes that get sent out with paperwork and CDs of promotional images for media articles)

[griffin]

Confirmation of the guests at the Hong Kong Premiere, in case anyone here is going, or wins a competition to go...

Michael Bay, director of Transformers: Age of Extinction, will join cast members including Mark Wahlberg, Nicola Peltz and Li Bingbing at the event at the Cultural Centre in Tsim Sha Tsui on June 19.

The premiere will be followed by the appearance of American rock outfit Imagine Dragons, who will perform at the Ocean Terminal roof-top car park at 9pm. Some 5,000 free tickets to the concert will be available from 10am on Friday morning.

[griffin]

Another product being pimped out to Transformers this year - Nu Green Tea.

And touring India is a replica metallic statue of Optimus... which they note as being 12 foot tall, but is barely 8 foot (two people standing on its sides are a lot more than half its height).


After all these promotions and advertising, it's no wonder it is being predicted that the opening weekend in America will be a record breaker of over US$100 Million.
One thing I've been seeing on wiki pages of recent blockbuster movies, is that some will note the advertising budget as well as the movie budget, as many Distributors are spending as much money promoting the movie as it cost to make it... which should really counting towards the overall cost of the Movie (and if it really was profitable).
So after seeing the massive amount of advertising and TV spots of TF4 around the world, it wouldn't be hard to believe that $100-200 Million was spent just getting people to see it, on top of its $165 Million budget.

If the prediction is correct, expect double from non-US markets, as that's the usual ratio with movies. So just with its first weekend globally, they should make back their entire Movie and Advertising budget... and then the rest is profit... guaranteeing TF5 & TF6.

[reillyd]

New TakaraTomy Dinobots promotion. If the translation is right, it's -any- purchase, which may mean its cheaper to track down

[griffin]

A couple of new promotions in Taiwan, including the most unusual one I've seen since the free toy promotions for buying a car (Aveo & Toyota).

A certain real estate company in Taiwan will give out a Transformers prize pack to those who buy or sell a house through them until August 31st... which includes a computer, speakers and a cooler.

And then over at Burger King, the next five weeks have freebie dog-tags - one each week, with a different character each week.

[griffin]

There have certainly been some weird Transformers themed promotions with this movie, and this would have to be one of the strangest.

In Korea, a face-mask applicator for skin-whitening, that comes in either Optimus or Bumblebee design.
(for those unfamiliar, there are treatments and surgeries commonly available in some Asian countries to help make them look more caucasian... thanks to fashion magazines and other western marketing influences - similar to how we have teens and young adults wanting plastic surgery for things they don't need it on)

[reillyd]

There have certainly been some weird Transformers themed promotions with this movie, and this would have to be one of the strangest.

In Korea, a face-mask applicator for skin-whitening, that comes in either Optimus or Bumblebee design.
(for those unfamiliar, there are treatments and surgeries commonly available in some Asian countries to help make them look more caucasian... thanks to fashion magazines and other western marketing influences - similar to how we have teens and young adults wanting plastic surgery for things they don't need it on)

Oh, that is so sad.