It seems that there are toy festivals and conventions in Japan every month...
This one had on display, the second wave of Capsule Microns (Arcee, Bulkhead, Megatron, Dado/turtle), the next two licensed Revoltech figures (Bumblebee, (Jetwing) Optimus DX), a teaser for the next licensed Guttu Kuru figure (Exosuit Daniel & Spike), plus a licensed Super-Deformed Fortress Maximus.

It looks like third parties in Japan know to get licensed if they want to make money off toys replicating Transformers characters/concepts... because there looks to be a growing number now (there were a number of licensed vehicles & models during the TF3 movie as well).
The Exosuit is going to be a popular one if it is done nicely, as there hasn't been an action figure done yet of that well-known concept from the original movie. A PVC figurine was done, but never anything convertible.

The Super-Deformed Fort Max even transforms... in a very simple way.
But doesn't it just look adorable...