Even though the main Transformers presentation isn't for another day, a preview presentation was given to investors and media today, detailing sales and strategies for the company across their brands.
From that we get a few sneak peaks of products, and reveals of specific details, like...
- a group image of some Generations toys (Hardhead, Sentinel Prime, Blaster and Fortress Maximus).
- the Generations toys are labelled as the Prime Wars Trilogy (which I think has been noted before).
- a better look at the new RID Power Surge Optimus toy.
- the new Rescue Bots car character is called Quickshadow.
- a new Rescue Bots playset and some new vehicles were shown.
- the three current targeted demographics for their toys are "Preschool" at 3-5 with Rescue Bots, "Core boys" (still gender specific labelling) at 5-10 with RID, and "Fan" at 10+ with Prime Wars Trilogy.
- Generations toyline now account for 30% of their Transformers sales, which is aimed at older fans, so it is possible to assert that older fans (the 10+ demographic) makes about 30% of their sales now.
- An Asian CybertronCon is scheduled for 2016.
- release dates of the next three Transformers movies - TF5 (June 23 2017), TF6 is a Bumblebee spin-off movie (June 8 2018), TF7 (June 28 2019).