TF4 Movie promotions around the world - random & minor ones

[millhouse]

The two figurines are an exclusive of the Singapore midnight launch on the 16th. They may show up elsewhere, but are NOT from a "Then & Now" set.
The Singapore promotion is just using the "Then & Now" label on those two figurines, because they are Gen1 & Movie styled figurines.
(the actual Optimus Then & Now 2-pack is priced as being 2 Voyager Class toys)

Awesome! Thanks griffin - I had a cursory glance around the web today, but didn't find much on the T&N sets. Cheers!

[griffin]

Taiwan ToysRUs has a toy-launch promotion as well (with Singapore and Japan), so maybe our TRU might have one as well on the 16th.

Looks like another gold coloured Optimus, plus a silver Bumblebee... along with some themed headphones.
If we have a promotion here, hope they bring a gold Optimus here as well.

[griffin]

Press Release for the Oreo promotion. It mentions 35 of their many markets, so something could end up filtering to here with the biscuits and TV spots.

The biscuits look to have moulded Autobot symbols on them.

[griffin]

A Mexican Movie poster is another one that we might see here at movie theatres and billboard advertising.
Features Optimus with sword & shield, and the three main humans in front.

[griffin]

That movie poster in English.

[griffin]

The ToysRUs events noted above in various Asian countries, occurred in the last day... and some photos have surfaced from the Japanese event, and the Singapore one.

Lots and lots of toys.

[griffin]

A midnight launch of the toyline in Singapore at ToysRUs (May 16), shows off some of the special stuff on offer, and mentions some of the activities planned.

They will be selling the (as yet unknown) TRU exclusive Platinum 2-pack of Optimus & Grimlock, with a limited number of bonus goodie bags if you buy it at the promotion, that includes movie tickets, poster and a pair of metallic figurines (Gen1 & Movie Optimus)

Plus, the person with a TRU Star Card who spends the most that night will win a golden Leader Class Optimus toy (which is likely to go to a toy dealer, who would have the resources to "outbid" private collectors just to secure a toy that could easily fetch a couple thousand dollars on ebay).

A full image of the offers on yesterday at the Singapore, shows us a LOT of free stuff... for an event that I doubt would have attracted that many people. (and I've been to that store to know that it wouldn't have the room to fit more than a couple hundred people outside it)

There were SIX different offers/incentives for customers.

1 - Everyone purchasing a Transformers toy received a catalogue and sticker sheet.

2 - The first 300 received a SG$10 "Hasbro Voucher" (maybe $10 off a future Hasbro toy purchase... which would be about AU$8.50)

3 - The first 100 people to spend over SG$250 (about AU$212) will get a free "chrome sprayed" Wave 1 Deluxe (Slug, Scorn, Crosshairs, Bbee).
(only the alt-mode is chrome sprayed, leaving concealed robot parts in their original colour)

4 - The person who spends the most that night who is a Star Card member, gets a gold coloured Leader class Optimus with a display case.

5 - Every purchase of the Platinum Edition 2-pack Optimus & Grimlock gets 2 movie tickets, poster, bag and 2 figurines.

6 - Every purchase of over SG$30 (about AU$25 - a Deluxe), gets a free Custom Kreon.


The silver chromed figures look nice in their alt-modes, and come in a display box which has their bubble nestled inside.
I guess it means there must be a fairly cheap process for chrome spraying of toys... with 100 of them done for this promotion, and only requiring people to spend about AU$212 (which has to also pay for those toys purchased).

It would be nice if we had these sorts of promotions here... but with the prices and availability of product in the last few years, there is little interest from the consumers to be hyped up about something like this. (it would need to draw in more than just the local fans to that store to be worthwhile doing... and we just don't have the groundswell of support from those who aren't hardcore enough to be part of fandoms like ours)

[griffin]

Details on the Malaysian TRU event.

Similar freebies as the Singapore evant.

First 600 to spend over RM250 (about AU$83) on TF4 toys - get a set of free "Then & Now" figurines.

First 100 to spend over RM650 (about AU$216) on TFs toys - get the set of figurines, PLUS, a chrome-sprayed Deluxe toy, a pair of movie tickets (only to the first 50 Star Card holders), AND in the draw for the golden Leader class Optimus.

[griffin]

Oreo biscuits commercial, using a scene from the Movie (with the kid added in of course).

[griffin]

A tease of info at the Japanese TRU Movie toy launch by TakaraTomy people, mentioning that there are more Decepticon Masterpiece toys coming, more of the Movie Dinobot toys will be in Gen1 colours, and more past Movie toys will appear in the JP Advanced line.