They've pretty much been that since the credit card shambles and their official forum dropped off the face of the internet, so I'd say this as the case. If it is to be so, they will just be another toy store, that do the botcon.
Kinda sad, so much wasted opportunities. I would like Hasbro to step in and slap some customer satisfaction conditions on the terms of the license to be honest.
Wonder what their twitter feed says...? Oh probably nothing, I even have trouble finding it most of the time.