These appear to be out now, and like the Nike Transformers, these are packaged as if they were real Iceblocks... which is pretty neat.

I can now work out the two "flavours"/versions - Cola (brown) & Soda (blue).

GariRobo-kun (or Mr GariRobo in English) is a Transformers version of the mascot for an iceblock company in Japan. It is being labelled by some fansites as a crossover, like Disney Label or Sports Label, but doesn't appear to have anything on the packaging to suggest it is anything more than a one-off novelty item (like the Chevy Aveo Swerve toy).
If one must label it, you could probably say it is a "Transformers works with GariGari-kun", as that is noted on both boxes.


And just in from a couple Japanese sites, is word of a third (and possibly fourth) version. During a festival in July, there will be a lottery for a single gold-coloured GariRobo-kun toy... and I think a couple silver ones as well, but the details are sketchy.


Anyone here planning to get these (the two regular ones)?