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Bob Budiansky Interview.
Posted at 'Rotting Carcass' site, is an interview with Bob Budiansky, creator of most Gen1 character names and bios, and writer of about 50 issues of the Marvel Comic.
http://rustingcarcass.yuku.com/topic/954
Be aware that the site didn't work properly on IE for me, but did for Firefox. And the site itself may not be child-friendly.
I liked the bit on including Spiderman in issue 3, and Hasbro being more concerned with not wanting to promote a competitor than wanting to benefit from having an iconic character promoting Transformers.
But be aware that Bob is trying to talk about things from 25 years ago.
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Loved that interview. It's a long read, but very satisfying. Sated my long held suspicion about who his 'favourite' character is...
This is another Bob Budiansky interview that has been around for sometime:
Bob Budiansky interview at TransFan.net