Posted at 'Rotting Carcass' site, is an interview with Bob Budiansky, creator of most Gen1 character names and bios, and writer of about 50 issues of the Marvel Comic.
http://rustingcarcass.yuku.com/topic/954

Be aware that the site didn't work properly on IE for me, but did for Firefox. And the site itself may not be child-friendly.

I liked the bit on including Spiderman in issue 3, and Hasbro being more concerned with not wanting to promote a competitor than wanting to benefit from having an iconic character promoting Transformers.

But be aware that Bob is trying to talk about things from 25 years ago.