It's not so much the money, but the bad PR that has resulted from all of this.
When you even have shills like this:
https://www.youtube.com/watch?v=_HtqN5FAK38
Saying Kennedy should step down, it's not a good look.
Kennedy hiring and firing multiple directors (Josh Trank, Gareth Edwards, Colin Trevorrow, Phil Lord, Chris Miller) makes her look massively incompetent. Couple that with a loss, and tanking in foreign markets, for instance China:
And it's still a PR nightmare even if they make money back on home releases and other merchandise.China sampled the goods with Episode VII and decided to pass. And the franchise has been beset by diminishing returns each time out. Rogue One dropped 45% from Force Awakens. Last Jedi dropped 45% from Rogue One. And it looks like Solo is going to drop around 45% from Last Jedi. At this rate, Star Wars 9 will be lucky to earn $11.38 million in China.