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Energizer batteries in the Philippines have a movie promotion, involving six weekly challenges, for a chance to win 8 movie tickets and PHP10,000 (which sounds like a lot, but only comes to about AU$270).
There is one winner for each of the six weekly challenges.
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Sonic in America (the fast food franchise, not the hedgehog), is giving away Transformers stickers with their kids meals, which notes a related app and possibly prizes.
Plus, for a limited time on their menu, three "transforming" slushes (icy drinks), which have two different colours in them that "transform" when you stir it... -_-
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China KFC - two special promo cups that have figures on the top, 3D art on the cup, and has a sound chip in the lid.
Plus, a number of the KFC outlets will be painted up in a Transfomers theme.
It makes you wonder where the breakup of this cross-promotion money goes, as we only ever hear about box office earnings as a yardstick on how successful/profitable a movie is, but if a movie is raking in several hundred million in these promotions, it doesn't get added to the box office earnings. A movie can also be more popular with DVD sales and rentals, and even TV screenings, than at the box office... but the box office takings seem to be the only measurement of success we use, or declared.
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The breakdown of earnings from a TF film and its merchandising would be interesting to see. They definitely earn more from merchandising, licensing and promotions than they do from ticket sales. Pixar's Cars, produced on a budget of $120million, made close to $500 million at the box office and over $10 billion in retail sales. This was before Cars 2 was released.Originally Posted by griffin
"The Decepticons keep bad company - each other!" - Jazz, G2
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For Merchandise and toy sales off the back of a movie, it depends on how much was paid for the licenses (and any royalties on popular Brands) to produce those items... even Disney properties like Cars.
Transformers is a little different, because the toys are being produced by the company that owns the Brand... but since the movie company (Paramount) isn't Hasbro, Paramount's production budget for Transformers movies doesn't get anything from the sale of any Hasbro Toys, unless it was specifically added to the contract (like Michael Bay getting a percentage off EVERY movie toy that Hasbro produces since TF2).
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The American "Tastykakes" brand of packaged cakes and muffins, has a competition/promotion running for a variety of prizes, by answering 5 quiz questions.
And if you are likely to be in America in the next four weeks, the movie prop Sqweeks is doing a tour of the country before the Movie comes out, showing up at various conventions and events (list can be seen here - and a photo from one location here).
How times have changed... anyone remember the 2007 movie promo tour, with the big black Sector 7 semi-trailer driving around the country to give Americans a sneak peak at the Movie and it's secret government agency. Ten years later, they get a rusty Vespa-bot touring the country instead...
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A car detailer/painter in America has a new commercial with Bumblebee... filmed at Paramount Studios backlot.
(photo here is from my tour of the Paramount studios in 2014 with UltraMarginal, showing the same area as the commercial)
Last edited by griffin; 31st May 2017 at 01:11 AM.
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Four TV commercials for this promotion have been found, and can be seen here. One has Bumblebee fighting barricade, two have a guy in transforming costume, while one just shows the "transforming" frozen drinks (that transform by stirring - which mixes the two colours/flavours together).Sonic in America (the fast food franchise, not the hedgehog
Plus, for a limited time on their menu, three "transforming" slushes (icy drinks), which have two different colours in them that "transform" when you stir it... -_-
Barricade is looking bluer and bluer each time I see it... I think Hasbro are going to have to re-release their first wave Barricade toys into "screen accurate" redecoes. (which will probably be in "Platinum Edition" style boxsets later)
My first thought with "Sonic Drive In" was "Drive in theatres"... but it's actually a fast food restaurant format that has a parking area that allows you to stay in your car, order food from the menu board next to your car, pay for it, and you eat it in your car (they bring it out to you). Then you just drive off when you are ready. It's like going through the Maccas Drive thru and then parking in their car park to eat it.
I remember seeing in Happy Days or maybe it was Grease... people parking outside a fast food restaurant, and waitresses would bring out their tray of food that clipped onto the bottom of their car window. That was the 60s... I didn't realise they still had them in America today.
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Redbox in America (a movie DVD rental dispensing machine company) has a promo that gets $5 off a TF5 movie ticket for anyone renting the TF4 movie during a limited time.
I'm not sure how much a Redbox DVD rental costs, but it couldn't be much more than $5, which would be like a free rental if you get $5 off a movie ticket.
And a related movie promo in America has a Walmart exclusive movie multipack, with the first four Movies on blu-ray packed with one of the following TFPrime Beast Hunters Legion toys - Bumblebee, Prowl or Soundwave (it's so random - it should have been a movie toy).
Last edited by griffin; 16th June 2017 at 07:37 AM.
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How about this for a weak cross promotion for the Last Knight Movie. An Australian car mod show that goes for 35 minutes, has a short mention of the Movie at the start, and the logo at the end. The rest is just about modifying an old 80s car into a super fast car... so unless you like cars, don't worry about watching it just to see/hear the two Transformers references.
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