I thought along these lines also, but interestingly, when I explained the week 2/6 card issue to my wife, she said she was positive that the sticker on the shrink wrapping said 'week 2'. When you compare the two cards in question, they aren't all that different, so I would be inclined to think whoever stickered these up saw BB & OP on a landscape card, didn't bother checking the details that differ them, and marked them the wrong way around. That's just my guess, but if Target are indeed getting these sent out per week, then their week 2/week 6 is screwed. To further confirm this, I asked Hollywood Plaza Target today which card they had, and sure enough, it was the week 6 card. So I'm pretty sure they are sent out weekly, as they only had 4x stacks the first week (1 stack per card), and this week they have only 1 stack, it's just of the wrong, similarly pictured card/week. Does that make sense to anyone? =oP