The latest Hasbro quarterly profit report shows that their International revenue grew by 43%, based on a combination of their launch of DotM toys in May and the wholesale price of general release lines being being left unchanged while the exchange rate has strengthened (each toy sold in this country while the exchange rate is US$1.05 makes the US head office more money than when the exchange rate was US$0.74 two years ago when we had the same prices).

--Net revenues for the second quarter 2011 grew 23% to $908.5 million compared to $737.8 million for the second quarter 2010; foreign exchange had a positive $35.8 million impact on second quarter 2011 revenues;

--Net earnings increased to $58.1 million, or $0.42 per diluted share, compared to $43.6 million or $0.29 per diluted share in 2010;

--Second quarter 2011 net earnings include a favorable tax adjustment of $20.5 million, or $0.15 per diluted share, and pre-tax expense of $13.1 million, or $0.06 per diluted share, related to costs associated with establishing a Center of Excellence for Hasbro Games in Rhode Island;

--International segment revenues grew 43% to $374.5 million with growth in every major geographic region; U.S. & Canada segment revenues were up 14% to $505.0 million;
The weaker US$ hurts their domestic profit margin in America, but with them keeping the international markets (like us) at the same price offsets their losses (at our expense).

At least a good profit result will keep the Transformers coming... even if it looks like the Movie toys are what people want, despite it being the only significant option in the stores during that quarter (before the movie was out to sell the toys).