Quote Originally Posted by GoktimusPrime View Post
I was told by someone who was told by a Hasbro insider that Hasbro was initially reluctant to allow Lego to make the Optimus Prime set due to Lego being their competitor. I guess this is why Hasbro made attempts at competing with Lego (Mega Bloks, Construct-Bots, Kre-O etc.), but ultimately just could never match Lego's success. I suppose they've come to a point of, "if you can't beat 'em, join 'em." I don't actually know how well Mega Bloks, Construct-Bots or Kre-O sold, but seeing as neither line exist anymore while Lego does, I'm gonna guess that they did not fare as well.
Does Mega Bloks not exist anymore? I still see them on Shelves...

Mega Construx seems to be doing pretty well for Mattel. However they leverage the "Minifig" aspect of it very well and that's where Hasbro potentially dropped the ball?