I think people only sign up for the annual toy now anyway (and discount to BotCon, which is more than the cost of membership for American members)... I don't think anyone over there cares about the content of the magazine being a waste of money because they already get US$40 value out of their membership fee.
Foreigners like us on the other hand, don't get US$80 value out of our membership fee, as the toy and magazine are really the only features most members here get from that fee, and the toy is not worth US$80... so we need value from the magazine to make up the difference (or else it's cheaper to not be a member and just buy the annual toy on ebay later).

THEN, if the magazine started giving us something to value, they need to give Foreign fans access to an online version (PDF perhaps), so that when there is something amazing to rave about with the global fan community or on their members forum, we get to do it when they do, not a month later when no one there wants to talk about it anymore.
Not a big deal to most here who prefer to not interact on the global forums, but there are a lot of foreign Club Members who do actively interact on those forums.