The buyer is probably hoping it is a one-off sample, which would be a great price for it... but if it did appear in stores next week for $30, imagine how he'd feel.

(I for one am hoping it isn't a one-off sample... as the seller was in North Eastern USA, and doesn't seem to be selling anything else rare or unusual - but I guess he could work for Target and scammed it from one of his bosses... who knows.)