If you use the Big W iPhone App, you can buy certain things NOW, before midnight. I was able to get my son the razor scooter he wanted. The Lego Super Star Destroyer can be purchased now too. Anything that's a "Hot Buy" basically as sale prices haven't kicked in.

You can't just search the app though. Choose the catalog on the home screen, use the slider to get to the page you want, then tap Product List, and you can basically add any item from that page to your list that way.