Go to about a third of the way down the page...Originally Posted by 1orion2many
ex-director of Hasbro Europe Boy’s Toys division“If I remember it was simply that these items had sold so well and therefore to release them as ‘Classics’ some years later made a lot of sense because the cost was repackaging only. Tooling new products costs a huge amount, add the development cost, man hours, photography etc. The other thing that must be considered is the rest of the Hasbro folio of product and the new lines that need development! So I’m pretty sure its it was an amalgam of things.”
Reply With Quote