It sounds like Kmart are wanting to adopt BigW's policy of 'lowest price guarantee', which could either see stock spiralling downwards to rediculously cheap levels below cost, or a collusion of matching prices so that they don't have to undercut each other.
Just my 2-cents on this whole price-matching topic - Since I know how much each Transformers toy is at wholesale, and how it relates to the retail price here and in America (for the exact same stock), I have no simpathy towards any retail store in this country for being convinced/manipulated/tricked *by chance/luck* to sell at a significantly lesser price. If someone is able to get a Voyager class toy for AU$20, it is offset by all those Voyager toys that are 2-3 times the price they should be here. If stores did end up losing too much money over a nationwide price-match, they would consider not stocking the line. Bad you say? Well yes, if Hasbro AU didn't have a lot of room to move with dropping the wholesale price as an incentive to keep retailers buying more of their stock (if the retailers are too stupid to realise they are paying 3 times for the *exact same stock* as American retailers, then they should suffer the consequences of fans generating fairer retail prices). Using the Deluxe class again as an example (so that I only ever reveal one size's prices), Hasbro AU could knock off an extra $10 per unit from the wholesale price before they would be selling it at Hasbro US wholesale price. Factor in the 40% markup by retailers for covering their running costs and profit, and you're looking at a toy that could shed $14 off its regular ($26) retail price before it becomes unprofitable by Hasbro AU and the retailers.
So if you could get lucky with an 'excessive' price-matching discount, reguardless of what you were price-matching it to, anything up to half off our AUS retail price is still being absorbed by the 'excessive' wholesale/retail pricing here.
In a way, it IS khama. Hasbro AU and the retailers shaft us every day with over-pricing, so why can't they get shafted by us, even if it is just once? It's just a pity that it can't happen more often to offset their over-pricing. Fans like me would be saving hundreds or thousands each year if they had *fair pricing* to start with. So you can't blame those of us who can be a bit predatory with excessive price-matching, returning higher priced purchases, or importing from cheaper sources. Hasbro AU forced us to behave like this, so don't blame us fans for trying to prevent paying out 2-3 times an American fan does on the exact same items.
(and before anyone wants to suggest that our wholesale prices should be more than US wholesale prices, remember that the stock is from the same production run, and transport costs would not be a significant variable when you import stuff by the '40-foot-container' load - they may get more stock sent to America, but it is still done by each 40-foot-container, so price per unit within each Container is the same, no matter how many Containers are being shipped at once - ie, no bulk discount in shipping, and no reason why AUS stores pay AU$17 per unit wholesale compared to US stores paying AU$7 for each Deluxe sized Transformers toy)