Just received an order from them which contained the wrong item.
Instead of a Animated Deluxe Cybertron mode Optimus Prime they sent out a Generations Deluxe Cybertron Optimus Prime.
Admittedly I think this was a fairly easy mistake to make and I'm sure it will be fixed soon.
*Edit*
They are sending out the Animated Prime today and have offered to sell me the Generations prime for a 50% discount i.e. just over $10 (Which I took them up on).