The initial line-up is just six of the sets from the first two series (small Optimus and Bbee from first series, and Black Bbee, Vortex, Wheeljack Vs Knockout, Optimus Vs Megatron from the second series), and they appear to be unchanged from the Hasbro versions.

Prices of the larger sets are about 50% up on US Retail prices, but the smaller sets are cheaper...