They were, but:
It came from hasbro.
I'd rather assume that something I want isn't coming and go by this than cross my fingers and hope it shows up in a mid-year toys sale (probably in limited quantities).
Think of this as a guide I suppose to what is likely to happen in a way. Sure some things may slip through (yay for us) but at last this way those who are looking for something (E.G the IDW Generations for example) aren't hanging around waiting for them to show and they don't, thereby avoiding the hassle of hunting down figures that were plentiful bur aren't anymore.