Hasbro Design Process

[lancalot]

Here an article and video of how they design predaking ....

Autobots Assembled: How Transformers Come to Life
Kyle Wagner


"So how are Transformers conceived? A lot like many humans, it seems: with some rough play and an exchange of body parts. At least, that's how Transformers Senior Design Director Josh Lamb and Product Designer Lenny Panzica did it, as we sat down with them in a workshop at Transformers HQ just outside Providence, Rhode Island, and started tearing apart old Zoids and Transformers."


http://gizmodo.com/5994962/autobots-...s-come-to-life

[griffin]

Beat me to it...

For those who haven't yet seen the design process detailed here at the Hasbro tour in 2007, we get another look at some of the steps taken on some toys due out this year, mirrored here for future reference.

[Omega Metro]

Great artwork! Shame the toys look nothing like them.

[Bidoofdude]

The artwork looks pretty good, but it kind of pains me that they start to go for gimmicks and mechanisms first...

[griffin]

Looks like a second part was produced, as it has been posted up now as well.

[Bidoofdude]

Saw the second part. I think the second one was much better.
The first only focused on gimmicks basically.

That pose Metroplex is in makes him look a lot bulkier and better-proportioned, IMO.