I saw the link and thought it was just a display of the two brands, but no, Hasbro have merged the two (which would have been approved by George Lucas).
Words can not express my feelings towards this... and I fear that since this is by Hasbro, anything could end up happening with Transformers when it starts waning. (it goes through phases of ups and lows)

It has one wondering if it is better to keep a franchise going at any cost (by diluting it with something bizarre or unrelated), or to just let it end with dignity, and come back after a break with its credibility intact?

There's an interesting game element to these "Angry Birds Star Wars", but like the recent Fighter Pods game, this could have been done as an original concept without making the classic Star Wars characters look like poultry.