Keep in mind that the picture isn't from Takara. It is a digibash by a fan based on information and single piece of art released for the storyline.

It says it in the link provided:
Check out the fan made image below for a look at what the Transformers Cloud Hot Rodimus Triple Changer figure could look like.
IF the product is real (and from what I have read it is only speculation based on the comic pictures released for the figures) then it could look completely different and probably a hell of a lot more polished.