Transformers Hero Mashers

[griffin]

Admittedly, just going by their size on the shelves, they will look like better value than our regular size-class prices. Those simple "basic" ones for $20 are bigger than our $30 Deluxe class... so to some parents, or young kids, it will look like better value for the same character as a toy.
Then it just comes down to how the kids react to it not being a convertible toy, if they expect that all Transformers (r) should transform.

[griffin]

Official images of the first ones in the small two size classes, which we already saw at various Toyfairs. (but you get a good close look at them here)