Hasbro and Takara's toy making process

[griffin]

The Hasbro tour in 2007 covered about as much as we know of the Transformers toy making process. But yes, the Hasbro people just do basic concept drawings and maybe some suggested transformation ideas... and TakaraTomy people engineer the hundreds of parts to make that possible.

[SMHFConvoy]

And before the even do concept drawings, they'll put together a story or mood board and that will have photos of things like vehicles or activities, (they make more than TFS) even photos of toys available from a competitor for inspiration or to give the designer an idea of what direction they want to go in e.g. when Hasbro started work on either Cybertron Optimus Prime they included a print out of a red Gundam Zaku as an idea of what they wanted; something big and bulky, with wide shoulders.