Quote Originally Posted by Sam View Post
It must be partially due to many Aussies paying the "Australian tax" for LEGO sets.
Even with "Australia Tax" we are still a drop in the ocean for their revenues.

I'm not suprised about the profits Lego did well last year. Their kid orientated lines are fantastic and their 'adult/collector' lines were even better. They've definitely worked hard to court the adult market by making quality sets and break the image that Lego is just a toy for children.

Over the last few years I've seen Lego been bought as genuine birthday/xmas gifts and displayed in homes of adults who aren't necessarily into Lego or collecting toys and don't even have children. It's really starting to become part of mainstream life, much like video gaming.