Lego Revenue and Profits up 10% in 2013

[griffin]

Note that this is an article about Lego world-wide profit, not Lego Australia.... which was probably even better with the Australia Tax.

[Gouki]

I still maintain that sets in Australia are a few dollars on average, compared to the last couple of years.It's still not perfect, but it does seem to be changing.

[kup]

And what does Hasbro do? They just give us more Bumblebees and persists of failed toy lines.

Lego wins because they build on their strengths while Hasbro tries to 'Knock off' others. Why don't they do the same and try to build up the Transformers franchise? They should know what works and doesn't by now.

Make more Generations, up the quality a bit even if at an increased cost and make them accessible to all and I am sure things will gradually start turning around.