TF4 Movie promotions around the world - random & minor ones

[griffin]

A midnight launch of the toyline in Singapore at ToysRUs (May 16), shows off some of the special stuff on offer, and mentions some of the activities planned.

They will be selling the (as yet unknown) TRU exclusive Platinum 2-pack of Optimus & Grimlock, with a limited number of bonus goodie bags if you buy it at the promotion, that includes movie tickets, poster and a pair of metallic figurines (Gen1 & Movie Optimus)

Plus, the person with a TRU Star Card who spends the most that night will win a golden Leader Class Optimus toy (which is likely to go to a toy dealer, who would have the resources to "outbid" private collectors just to secure a toy that could easily fetch a couple thousand dollars on ebay).

be the first to own the figures from the TRANSFORMERS: AGE OF EXTINCTION movie. Fans can also revel in fun-filled activities such as putting their skills to the test in a race against fellow fans to convert TRANSFORMERS figurines; and have their photos taken with their favourite Transformers characters. What’s more, the top spender of the night will win a Gold-Chrome Transformers 4 Optimus Prime Leader (with display case), limited to Toys’R’Us Star Card members only.

The Transformers 4 Platinum Edition Optimus Prime and Grimlock, available only at Toys’R’Us, will be launched at this event. Fans who purchase this item during the event will stand a chance to receive a pair of TRANSFORMERS: AGE OF EXTINCTION movie tickets, a Transformers paper bag and movie poster, along with Miniature 2-inch Optimus Prime Then & Now metal figures.

The link also mentions an App for people to roar into their phone to contribute decibels of noise to the target of a million, and if your recorded decibels is high enough, you get a freebie at the TRU event. (the store is the one that was next to the Hotel I was staying at in 2012).

(since the three major department stores here have broken the street date, I imagine that if anything was being planned here by TRU, it's not going to mean as much if it still goes ahead)

[griffin]

Taiwan ToysRUs has a toy-launch promotion as well (with Singapore and Japan), so maybe our TRU might have one as well on the 16th.

Looks like another gold coloured Optimus, plus a silver Bumblebee... along with some themed headphones.
If we have a promotion here, hope they bring a gold Optimus here as well.

[griffin]

A midnight launch of the toyline in Singapore at ToysRUs (May 16), shows off some of the special stuff on offer, and mentions some of the activities planned.

They will be selling the (as yet unknown) TRU exclusive Platinum 2-pack of Optimus & Grimlock, with a limited number of bonus goodie bags if you buy it at the promotion, that includes movie tickets, poster and a pair of metallic figurines (Gen1 & Movie Optimus)

Plus, the person with a TRU Star Card who spends the most that night will win a golden Leader Class Optimus toy (which is likely to go to a toy dealer, who would have the resources to "outbid" private collectors just to secure a toy that could easily fetch a couple thousand dollars on ebay).

A full image of the offers on yesterday at the Singapore, shows us a LOT of free stuff... for an event that I doubt would have attracted that many people. (and I've been to that store to know that it wouldn't have the room to fit more than a couple hundred people outside it)

There were SIX different offers/incentives for customers.

1 - Everyone purchasing a Transformers toy received a catalogue and sticker sheet.

2 - The first 300 received a SG$10 "Hasbro Voucher" (maybe $10 off a future Hasbro toy purchase... which would be about AU$8.50)

3 - The first 100 people to spend over SG$250 (about AU$212) will get a free "chrome sprayed" Wave 1 Deluxe (Slug, Scorn, Crosshairs, Bbee).
(only the alt-mode is chrome sprayed, leaving concealed robot parts in their original colour)

4 - The person who spends the most that night who is a Star Card member, gets a gold coloured Leader class Optimus with a display case.

5 - Every purchase of the Platinum Edition 2-pack Optimus & Grimlock gets 2 movie tickets, poster, bag and 2 figurines.

6 - Every purchase of over SG$30 (about AU$25 - a Deluxe), gets a free Custom Kreon.


The silver chromed figures look nice in their alt-modes, and come in a display box which has their bubble nestled inside.
I guess it means there must be a fairly cheap process for chrome spraying of toys... with 100 of them done for this promotion, and only requiring people to spend about AU$212 (which has to also pay for those toys purchased).

It would be nice if we had these sorts of promotions here... but with the prices and availability of product in the last few years, there is little interest from the consumers to be hyped up about something like this. (it would need to draw in more than just the local fans to that store to be worthwhile doing... and we just don't have the groundswell of support from those who aren't hardcore enough to be part of fandoms like ours)

[griffin]

Details on the Malaysian TRU event.

Similar freebies as the Singapore evant.

First 600 to spend over RM250 (about AU$83) on TF4 toys - get a set of free "Then & Now" figurines.

First 100 to spend over RM650 (about AU$216) on TFs toys - get the set of figurines, PLUS, a chrome-sprayed Deluxe toy, a pair of movie tickets (only to the first 50 Star Card holders), AND in the draw for the golden Leader class Optimus.

[griffin]

Oreo biscuits commercial, using a scene from the Movie (with the kid added in of course).

[griffin]

A tease of info at the Japanese TRU Movie toy launch by TakaraTomy people, mentioning that there are more Decepticon Masterpiece toys coming, more of the Movie Dinobot toys will be in Gen1 colours, and more past Movie toys will appear in the JP Advanced line.

[DELTAprime]

mentioning that there are more Decepticon Masterpiece toys coming

I hope MP-11 based Skywarp and Thundercracker as a Seeker fan even if it's just MP-11SW and MP-11TC.

[griffin]

A couple more tie-in promotions... (gee, Bay has really pimped out this Movie to the point that it is getting ridiculous - we should call him Krusty the Klown)

A Duracell commercial featuring scenes from the Movie, and a Chinese car commercial.
Plus, a bank in Malaysia have partnered up to have this massive display inside a shopping centre.

[griffin]

Paramount's online campaign continues, with a "propaganda" video to remind us that Earth is only for Humans.

[griffin]

There have certainly been some weird Transformers themed promotions with this movie, and this would have to be one of the strangest.

In Korea, a face-mask applicator for skin-whitening, that comes in either Optimus or Bumblebee design.
(for those unfamiliar, there are treatments and surgeries commonly available in some Asian countries to help make them look more caucasian... thanks to fashion magazines and other western marketing influences - similar to how we have teens and young adults wanting plastic surgery for things they don't need it on)