Another product being pimped out to Transformers this year - Nu Green Tea.

And touring India is a replica metallic statue of Optimus... which they note as being 12 foot tall, but is barely 8 foot (two people standing on its sides are a lot more than half its height).


After all these promotions and advertising, it's no wonder it is being predicted that the opening weekend in America will be a record breaker of over US$100 Million.
One thing I've been seeing on wiki pages of recent blockbuster movies, is that some will note the advertising budget as well as the movie budget, as many Distributors are spending as much money promoting the movie as it cost to make it... which should really counting towards the overall cost of the Movie (and if it really was profitable).
So after seeing the massive amount of advertising and TV spots of TF4 around the world, it wouldn't be hard to believe that $100-200 Million was spent just getting people to see it, on top of its $165 Million budget.

If the prediction is correct, expect double from non-US markets, as that's the usual ratio with movies. So just with its first weekend globally, they should make back their entire Movie and Advertising budget... and then the rest is profit... guaranteeing TF5 & TF6.