The most interesting thing for me was the increasing subversiveness of the films. Plenty has been written about the casual sexism and racism of the previous movies, but this film introduced what I think is the first TF film F-bomb and more than a hint of some almost-hentai action towards the main female protagonist, Tessa. Optimus Prime is more homicidal maniac in this film than noble protector. I am increasingly suspicious that Michael Bay is not himself racist or mysoginist or homophobic or a gorehound, but revels in pushing these things into what could (should?) be a family friendly film just to see if he can get away with it. I was reminded of the piece of stand up done by the late George Carlin regarding joking about rape and whether it is ever appropriate, and I wonder if Bay is of much the same opinion.

Regarding the ridiculously OTT, unsubtle and overt product placement, there's a sense of irony there in that the original cartoon was essentially just one big advert to sell the toys.

A very interesting film indeed.