Hopefully he is closer to the US$ price than AU$150, as the size alone will make him seem more value for money to parents. He looks like he would be a lt of fun, and has that look of power and intimidation that ids would love from a dinosaur toy.

Grimlock is already the most popular character/series of toys from the movie that the 8 years olds in my classroom have or want as presents (or give), followed by Prime. Getting both is a bonus, even if that Prime looks absolutely terrible!

While I personally won't be getting one even if it drops to $50 for reasons including space and desire, I can see it being fairly popular if it stays a reasonable price. Do not listen to the media, size does matter!