They've blown all the hype they could've gotten from the movie. Its past the holidays and the movie has been out for almost a month, its time is over.

Hasbro should've had 3-4 waves of toys out on shelves pre movie, with a large focus on the Dinobots (from the advertising), Lockdown (as the star) and their 2 leading bots, with later lines releasing the other "main" cast.

As is now, since they forced so much early wave crap onto retailers here, they will never clear it all for new waves.

They need to rethink their media strategy and go back to having a tv series on, even at the same time as the movie. You only have to look at TMNT or Ben 10, the weekly series is constantly on, and those toy sections are forever moving stock. Transformers is closer to Monsters University, where stock remains on shelves forever and never goes anywhere until clearanced.