The State of the Toy Business.

[Lint]

Technically they don't have to but the present retailer centric business model they use which they refuse to divert from limits them.

Would you risk losing a multi-million dollar contract with a retail giant where all you have to do is deliver stuff that doesn't harm people on time at a unit price of $0.XX? Your shareholders would murder you overnight.

I don't want to be a Hasbro apologist but sometimes I marvel that we manage to we get what little we do get given such constraints.