I'm just amazed that a Collector Club character (Heatwave) has been turned into a regular release toy (in the Hero Mashers line). I was thinking it was the first, but checking past Club/Con toys, it is actually the second... with Flamewar released as a toy in TFPrime.
Still, they'd be pretty happy to see "semi official" characters (created outside of Hasbro/TakaraTomy), being adopted by Hasbro/TT within their official universe of regular-release toys. (not that they need to, since they have thousands of their own characters at their disposal without needing to tap into characters created by license-holders like FunPub)