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6th May 2022, 10:15 PM
#27
The 2021 annual financial report from Hasbro has been released, and it also talks a little about their next year (which we are already almost halfway through), including the Transformers Experience "summer" (mid) 2022 in America still being listed, which should mean that it hasn't been delayed.
It also mentions that despite other Hasbro Brands doing much better than Transformers, the Transformers Brand still did well in 2021, noting that the WFC cartoon helped with sales.
The total revenue for 2021 was us$6.42 Billion... with us$2.1 Billion of that from Gaming alone (which includes Magic, their biggest growth Brand for the year).
Something that will apply to Transformers, is in their environmental targets...
On track to eliminate plastic in new Hasbro product packaging by end of 2022.
Set goal to make POTATO HEAD brand with plant-based or renewable materials by end of 2024. Transitioning all other existing toys and games to recycled or renewable materials by 2033
That means that within 11 years, our Transformers toys will be made with renewable or plant-based materials... which is good for the environment to have them break down faster (if they end up in the bin and then in land-fill), but that will also mean the toys that don't get thrown away will also break down and disintegrate within a shorter period of time... probably like those biodegradable plastic bags that you find in the cupboard a couple years later and they shatter into thousands of pieces like honeycomb.
Last edited by griffin; 6th May 2022 at 10:51 PM.
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