Thanks to an article by Bloomberg, we now know that
Hasbro is in the process of reevaluating its entertainment plans.
The article highlights multiple factors including the impact of the COVID-19 Pandemic wreaking havoc on Hollywood box-office, and the passing of Hasbroâs former CEO, Brian Goldner, as the root causes of the reevaluation.
Mr. Goldner was also a part of the director board of Paramount Global (formerly known as Viacom CBS). His passing may have severed the tight connection between Paramount Pictures and Hasbro. At the moment, Paramount produces and distributes entertainment based on Hasbro properties such as
Transformers,
G.I. Joe,
D&D, etc.
According to the article, Hasbro is looking at two options:
- [Hasbro] can take the existing staff [at eOne] and redirect it to make branded entertainment (think âPeppa Pigâ movies), and shut down work on projects like âYellowjacketsâ and âDesignated Survivor.â
- [Hasbro] can sell everything it doesnât want.
With the current 5-Year Agreement with Paramount Pictures coming to a closure at the end of 2022, Hasbro will also have to reevaluate the partnership on whether to extend or to let go.
CEO of
eOne (a subsidiary of Hasbro), Mr.
Darren Throop, will be stepping down at the end of this year as well.