Thursday last week I was at the Garden City (Brisbane) store, and they hadn't unpacked the various Transformers that were scheduled for release on that day (July 28th), so I put in an order for 11 items... price-matching most of them with Kmart prices. Since I expected that some of the items wouldn't have been sent to this fairly small store, I told them that as soon as they process their delivery and set aside items for my order, to contact me, so that I could go in and buy those items first and not have to wait another week or so for the entire order just because they needed to transfer one or two items to that store.

Naturally I didn't get any messages or calls before today, so I went in and they did indeed have an incomplete order that was being held for 3 outstanding items, but didn't try to contact me yet.
On the plus side, they allowed me to cancel one item that I had ordered by accident (I have it on order at Amazon for less... but I just have to wait a couple more weeks for it).

So... it was really easy to get something price-matched (probably up to a point) just by showing them the website of a competitor, even though it didn't have wave 2 shown (the packaging was similar enough I guess) - and, they didn't require any payment when ordering... but they were not very reliable on contacting me when I was told they would contact me.