I agree about the novelty factor. I'm willing to pay for the quirky uniqueness he'll add to my Optimus collection. I like collecting out of the norm Optimus pieces.
I'm pretty sure he will retail for a lot more than the pre-order price once he hits the shelves as there is a lot of interest in him. Megs didn't last very long in stores here at all.

Quote Originally Posted by Megatran View Post
You pay a premium for the novelty (x)-factor. And you can't have Megatron without Optimus Prime. Another nice pair to my collection.