From TAGHobby

As the first licensed item by HASBRO, HERO OF STEEL – OPTIMUS PRIME will meet you all at HKACG15. ASIAGOAL is our official distributor and the prototype of this (in Grey primer) will be displayed at their booth (C18-21) in the show.There will be special offer for anyone pre-order this OPTIMUS PRIME at the show. More details will be announced shortly.