May the 8th is our unofficial Transformers day, being the anniversary of the first time the world was exposed to Transformers back in 1984 (the comic was out first before the cartoon and toys)... and I completely forgot.
I remembered on Friday, and then today (9th)... completely forgetting it on the 8th... and now it is too late to post up something as "news" or on the facebook page.

Star Wars fans have May 4th as their annual celebration day (which is now embraced by official businesses for media and general publicity)... so it would be nice if Hasbro made May 8th an annual celebration day for Transformers.
It's just a shame it is so close to the Star Wars day though, as it would divide the attention of Hasbro and the Media during that week.