IMHO this makes it more difficult to justify TRU's prices, since they're not subject to the plethora of import taxes, duties and levies that direct imports are. But this has always been TRU's policies. When TRU were selling the Hasbro Commemorative Series reissues, their initial prices were almost the same as what you would pay from a local specialist import store. So you could purchase a
Commemorative Series Starscream from TRU with the goofy looking
lengthened missiles, or you could pop by your local import store and purchase a
Transformers Collection Starscream, with
normal sized missiles, show-accurate colours and
Megatron gun (as well as tech specs card, file cards & bonus DVD) -- all for about the same price (approx. $75 IIRC). Or you could've just imported it directly from Japan yourself and paid half the price (RRP=2980JPY≈AU$35≈AU$50 w/ postage). But this fact never bothered TRU and they continued to sell their reissues at exorbitant prices, and those Commemorative Series reissues did shelfwarm pretty badly too. They only really started moving when, after a jolly long time, TRU finally decided to slash prices down to $25 each, and even then it still took a while for them to get rid of all their stock.
Fast forward 10-15 years later, and it seems that TRU haven't learnt their lesson.

And these days, I think that we're a lot more spoilt for choice when it comes to online shopping and importing toys directly ourselves from Japan. There are several Japan based online stores which cater for international markets and sell the toys at below JP RRP if you preorder; HLJ, Amiami, AnimeExport etc. And while local Aussie specialist import stores have become a rarity now, we're now seeing the rise of
online Aussie importers, like Premium Collectables etc. We have so much more options for online shopping these days, and brick and mortar retailers like TRU are not just slow to catch up, but seem to be utterly disregarding their online competition and jacking up their prices to ridiculous levels as if no other form of competition exists.
