By "we," I meant those of us who watch the movie in cinema or purchase the DVD despite disliking the films, and I didn't mean it as an umbrella reference for every fan.
There are some fans who will happily pick and choose which toys they want, while others want to collect the whole set, even figures that they don't like. Take G1 for example. I pretty much have collected all the G1 figures that I want; the toys that I don't have are ones that I didn't want as a kid ('cept Time Warrior). I'll grab 'em if the opportunity to get 'em cheap arises, but I'm not going to pay top dollar for something as ridiculous as G1 Iguanus! This is basically how I feel about the Bay TF films; I'll watch them in cinemas for free with vouchers, and I'll buy them on DVD at discounted prices. I don't mind owning these things, but I won't pay premium prices for them either.