The next Hasbro Asia Transformers convention/exhibition under the name of Cybertron Con, has been announced for July 29th to 31st, in Shanghai, China.

Main website in Chinese - in English (some parts missing)

It's a shame that they don't ever give much notice for the Cybertron Cons, as they already have a nice list of guests... some of which are English or Japanese speaking guests who might be a little ignored in a Chinese convention (as opposed to a Hong Kong convention or even a Japanese convention, where there is a greater proportion of people who speak or understand English). They don't yet have any Chinese guests, and maybe one of those listed so far might be able to speak Chinese, making it harder for them to interact with guests or talk on panels without several interpreters.

The guests noted so far, with three spots left to be revealed - Peter Cullen (Optimus), Alex Milne (comics), James Raiz(comics), Shogo Hasui (designer), Sara Pitre-Durocher (comics), and Hisashi Yuki (designer).

That guest list would be pretty good for an American or Japanese Convention, and it might get a lot of people to travel to attend (if they had announced this months ago), but I am thinking that a majority of the locals in Shanghai might focus more on the events than the American and Japanese guests.

The events noted so far are...

History
We will share the history of Transformers using an array of multi-media, from its creation and development, to its positive influence on global pop culture. Come and get a detailed introduction to this legendary body of work.

Toy Exhibition
Transformers were first introduced to the world as toys and we will display an abundant number of them. The exhibition covers each era and each storyline of Transformers to give fans an unparalleled viewing experience.

Statue
For this exhibition we have commissioned a life-sized statue to give visitors the chance to personally feel the shock of coming face to face with a giant robot.

Product Display and Sales
This exhibition will present visitors with official Transformers toys and a wide array of licensed products. There will be opportunities to purchase products, including valuable limited editions and exhibition exclusives.

Transformers Gaming Area
This exhibition will present visitors with the latest Transformers games. Visitors will be able to experience the excitement of controlling Transformers characters for themselves on all kinds of new devices.
We will also have a children’s interactive experience zone to introduce our younger fans to the Transformers universe.

Fan Art
We will display high quality fan art including paintings, models, repainted toys and more. Visitors will have the opportunity to see unique and varied interpretations of the Transformers universe made by some of its biggest and most creative fans.

Fan Art Competition (graphic and non-graphic categories)
The event is supported by Hasbro Inc. and IDW Publishing. Competitors would not only have the chance to win prizes, but might also have the chance to get involved in a future official Transformers artwork production.

Screenings
In the exhibition screening room we will be showing the complete back catalogue of all Transformers film and television works. Fans can stop by to catch their favorite movie or episode.

Panels and parties
Interactivity is an indispensable part of a convention, we are preparing a wide array of panels for attendees, including official announcements, product releases, and fan question time. We will also be holding a Transformers fan party for everyone to listen to music and have a good time.