The newest version of the Optimus Prime voice-changer helmet, for TF5, has been put out on display at a Taiwan toy convention, giving us a look at what the movie toy packaging might look like (it might also just be a preliminary mock-up and the actual Movie toyline packaging could end up being something completely different).

When this item comes out, it will be 10 years since the first Optimus helmet came out, which Hasbro boasted at the time as being a big achievement... for the time that is.... as it required "latest" affordable technology to have the voice changer electronics and batteries, small enough to fit inside the helmet. (previously, they had a Darth Vader helmet that required the chest panel to have all the electronics in it)